How Is Artificial Intelligence (AI)Transforming Digital Marketing?
How Is Artificial Intelligence (AI)Transforming Digital Marketing?
How Is Artificial Intelligence (AI)Transforming Digital Marketing? Photo by Stephen Dawson

What once was present only in movies and cinema screens, now has trickled into reality. Artificial Intelligence (AI) is the present and the future, and it is one of the most promising aspects of technology for many businesses and the world. Take it straight from Harvard Business Review, surveying 250 executives over questions related to AI. 51% of them say that artificial intelligence enhanced features, functions and performance of products. 36% accept that AI optimized their overall internal business operations, meanwhile 30% claim that it optimized marketing & sales. This is what I will discuss today; AI’s impact on marketing.


UI vs UX: The Differences In Frontend Design
UI vs UX: The Differences In Frontend Design

Why? Because people use the terms UI and UX so interchangeably that I believe it is about time someone talks about the thin line that separates the two. Sure, talking about UI UX designs does make one look cool (promise I am not aiming for that!), but perhaps we need to revisit the two of the most important aspects of frontend development.

User experience (UX) and User Interface (UI) are two of the most important elements of a front end design. Why do I say that? Have you heard of the following quote?

“For every dollar, a business spends on UX, they earn $100 from it.” …


Web Application Which Technology Stack To Choose
Web Application Which Technology Stack To Choose
Choosing Technology Stack That Is Perfect For Your Web Application

You have a great online business idea along with investors and a team ready to get behind your plan. You are looking for a software development company to build a minimum viable product (MVP) to showcase your business goal. The successfulness of your MVP will affect how you place yourself in the market. As a business professional, you know a business application will boost your growth.

Yet, sometimes business dexterity may not always cover technicalities in putting a business on the Internet. This is especially the case in the development and construction of an app. Regardless, businesses must strive to learn as much about the online world as possible. …


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The lean manufacturing principles (or lean production) originate from the manufacturing industry and has proved to be a useful insight for several businesses. It was in 1988 when the President and CEO of Hyundai Motor America, John Krafcik, coined the term ‘Lean’. Toyota Motor Corp. inspired Krafcik as he saw how they improved their automotive production via their famous ‘The Toyota Way’ in the 1930s. According to this system, any action is useless if it does not improve a car’s performance. Now, the software industry is also enjoying these principles and call it Lean Software Development (LSD).

Toyota argued that ‘inefficient procedures’ are actually a waste of resources and ultimately removed them from its manufacturing process. Software development and the IT industry can also adopt this philosophy to optimize software production, minimize ‘waste’ and maximize customer relationship. In short, lean production is more than just a way of producing goods; it has become an agile model of conducting business. …

About

Talha Waseem

Software Business Developer at InvoZone, a software outsourcing company. I am a fan of emerging technology, and it’s integration with daily lives!

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